SAP d-kom 2021

Global Online Live Event

The “Developer Kick Off Meeting” (d-kom) 2021 took place as a virtual and global event. For the very first time. Three days, three time zones, 72 hours of radio, more than 500 hours of content, more than 1,000 contributors and 30,000 participating developers from 55 countries. Due to the complexity of this project, we only mention a few highlights here.

An important focus was virtual networking. Our idea of not just opening rooms, but thematically charged "Hang Out Spaces" proved to be absolutely right. In addition to a Slack integration, there was also a real radio station on the platform. Live on air, topics and sessions were teased, songs were requested, and greetings were sent. All this ensured that participants were online more often and for longer.

In order to give the extensive content its necessary relevance, we consequently made the perspective of the target group the basis of our concept. Part of the co-creation process was a "sounding board" in which developers were regularly involved and asked, "What topics are you interested in and how do we have to prepare them?” Perhaps this was a crucial secret of this successful global event.

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