SAP CONNECT

SAP and its partners - a network of relationships and needs that requires the utmost care in dealing with the available tools. Transparency about the offerings and the resulting market opportunities are just as relevant as individual knowledge requirements and a change of perspective in order to provide real insights. For this reason, we were able to develop a kind of blueprint for connectivity over ten years ago with the “CONNECT | SAP PARTNER SUMMIT”.

Year after year, it begins with the analysis of all framework parameters using market and participant observation, live feedback, app evaluations, video analysis and an online survey. We use these findings to build a strategy workshop with all key players in the SAP Partner Eco System, including the partners themselves, and derive the key topics and goals for the coming year. This forms the basis for the overall storyline, the partner community story and the communication based on it via website, social media, app and classic mailings. The corresponding spatial concept and design, branding, claim, content and media development. We work live with formats such as barcamps, perspective theaters, digital playgrounds, start-up parks, showcases and networking lounges.

In this way, we realize more than one annual summit. Embedded in SAP's overall strategy, the name of the event has become a brand that symbolizes a strong and successful community that has been preparing each other for the future together for twelve years now. You can find more information about the latest event here.