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Everyone wants to feel included – personalization at events: the gap between expectation and reality

by Anita Wan

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Photographer in a white shirt stands at an event under blue lighting, capturing images with a camera.
Philipp Reimer, Photo: LinkedIn | Philipp Reimer

Exploring creativity with Philipp Reimer

by Beke Alberring

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Audience seated in a dimly lit event space, attentively watching a stage out of frame, with decorative light dots visible in the background.

Impact stems from understanding – How personas and visitor journeys help to understand an event’s target audience

by Beke Alberring

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