What you know and love stays the same. The possibilities are growing. ottomisu is now part of GOT YOUR BACK GROUP

Our history shows that innovation is in our DNA: Following the motto “every seven years” (more on this in the article “Every Seven Years”), we deliberately put our structure at the time to the test.
Because sometimes it’s not enough to ask whether companies can respond to change - it’s about whether their structures are still designed to do so.
So we took the time to scrutinize our processes and our own self-image in order to realign ourselves after an extensive “pit stop” (more on this in the article “Shutters Down, Sleeves Up!”). In 2019, pro event became ottomisu (more on this in the article “Out of the Box”).  

This wasn’t about reinventing everything. It was about better understanding who we are, what we can do, and how we can leverage our strengths more effectively in the future. The most important insight from this period was that the best developments always emerge when different skills, perspectives, and experiences come together in a meaningful way.  

Another seven years later, we’re continuing this story.
That’s because the challenges facing companies and brands today are becoming more complex. Projects require ever greater specialization, decisions must be made more quickly, and change processes are continuously accelerating. At the same time, expectations regarding communication, brand management, and brand experience are rising.  

It is becoming increasingly rare for a single perspective to suffice when addressing challenges. What’s needed are partners who take responsibility, bring together diverse areas of expertise, and can respond flexibly to new requirements.

In response to these changing demands, we have joined forces with expopartner, JOKE Event, and PHOCUS BRAND CONTACT to form the GOT YOUR BACK GROUP.
While all agencies remain independent, we pool our diverse perspectives, experiences, and specialized expertise to create a Europe-wide network that enables us to effectively support our clients even in a more complex world - offering more opportunities, access to an expanded network of over 300 specialists, diverse expertise, and complementary resources. All without the need for additional coordination with other service providers or the need to rely on multiple points of contact.

For us, the Group is far more than just a collection of companies. It is a network of people who believe that collaborative work based on trust yields better results than thinking in terms of individual disciplines or within the confines of one’s own organization. With our shared approach - taking responsibility, demonstrating commitment, and trusting in each other’s expertise - we’re confident that we can achieve more for our clients. Not only in projects, but also in other areas such as innovation, development, and knowledge transfer.

Just how well we fit together and can work together became clear right from the group’s launch:

“What was in the minds and hearts of the founders was already palpable in the cross-agency collaboration. In specific instances, this collaboration has already enriched individual pitches and projects; the crunch time leading up to the GOT YOUR BACK GROUP’s go-live was particularly impressive: There was no ‘you’ and ‘us’ here, but rather a unifying goal toward which we worked together constructively and with passion. It was a team effort in which, in the end, the only difference was the suffixes of our email addresses.” Stefanie Dieterich, Client Relations

For our CEO, Jörn Huber, the GOT YOUR BACK GROUP represents the next step - both professionally and personally:

“For me, remaining strong and independent as an owner-managed agency doesn’t mean simply getting bigger, but becoming stronger in a targeted way - with partners who bring different areas of expertise to the table and share responsibility as equals. That’s exactly what the GOT YOUR BACK GROUP is for. We remain independent, and we create opportunities we wouldn’t have on our own. For the agency and the people who work here, it’s an extraordinary and unique opportunity for growth - and what’s especially wonderful is that I’ve known the other founders for a long time and know who’s standing by my side as we take this big step.”

If you’d like to learn more about the GOT YOUR BACK GROUP and are eager to see the group’s first creative outputs as part of the launch, be sure to check out gotyourback.group. In addition to information about the group and statements from the founders, you’ll also find a recording of the industry talk where we discussed with experts what the future of the communications industry looks like and why a group like the GOT YOUR BACK GROUP is needed right now.