SAP Innovation Day

The topic of change is becoming increasingly important for companies today. Political conditions and technological developments are challenging companies to address issues such as sustainability and AI and to develop smart solutions and strategies to remain viable for the future. This is precisely where the event “Business Unleashed – SAP Innovation Day for Cloud Transformation” comes in. On March 11, SAP welcomed 800 customers, partners, and SAP experts to the Heidelberg Congress Center to discuss SAP Cloud Transformation. The aim of the event was to inform customers from various industries about the innovations and opportunities offered by SAP Cloud Transformation and to inspire them to embark on the path of transformation with SAP. The ottomisu team was privileged to support the event in terms of both content and organization.

Under the newly developed motto “Experience Progress,” SAP impressively demonstrated the possibilities that SAP Cloud Transformation already offers today. An industry-specific pre-event allowed participants to get in the mood for the event in advance and exchange ideas with industry colleagues. The event day itself began with a joint kick-off program in the plenary session. Guests were welcomed by host Sven Mulder, Managing Director of SAP Deutschland SE & Co. KG, and then enjoyed an inspiring presentation on the future of Germany by Prof. Dr. Dr. h.c. Monika Schnitzer, Chair of the German Council of Economic Experts. This was followed by practical customer insights on best practices, challenges, and solutions in the form of presentations, interviews, and panels by SAP customers themselves. Artificial intelligence as one of the drivers of digital evolution was just one of many highlights. In the afternoon, guests were able to delve deeper into the topics from the plenary session in industry-specific deep dive sessions.

The project was not only convincing in terms of content, but also impressed with its well-thought-out room concept, which harmoniously connected all event areas such as formats, networking and catering areas, and partner stands. The holistic branding and small but striking details—such as the musical accompaniment to welcome guests, an innovative AI photo booth, and the staging of the imposing staircase as a “Stairway to Innovation”—contributed significantly to a unique atmosphere and set the stage for an event that was both functional and inspiring.

Role of ottomisu

ottomisu was asked to assist SAP with the conception and implementation of the event. Our responsibilities included slogan development, stage design, branding, location management, catering, partner and speaker management, and event coordination. Working closely with the client team, ottomisu ensured that all trades were brought together in a targeted manner and that participants could concentrate on what was most important to them on site: the content and the exchange of ideas.