SAP CONNECT

SAP and its partners – a network of relationships and needs that requires the utmost care when selecting the right tools. Transparency about the offerings and the resulting market opportunities are just as relevant as individual knowledge requirements and changes in perspective in order to enable genuine insights. For this reason, we were able to develop a kind of blueprint for connectivity more than ten years ago with the “CONNECT | SAP PARTNER SUMMIT.”

It begins each year with an analysis of all framework parameters using market and participant observation, live feedback, app evaluations, video analysis, and an online survey. Based on these findings, we develop a strategy workshop with all key players in the SAP Partner Ecosystem, including the partners themselves, and derive the central themes and goals for the coming year. This forms the basis for the overall storyline, the partner community story, and the communication that builds on this via the website, social media, app, and traditional mailings. This is then followed by the room concept and design, branding, claim, and content and media development. We work live with formats such as barcamps, perspective theater, digital playgrounds, start-up parks, showcases, and networking lounges.

This is how we realize more than just an annual summit. Embedded in SAP's overall strategy, the name of the event has become synonymous with a strong and successful community that has been working together for twelve years to prepare itself for the future. More information about Connect 2023: SAP Partner Summit can be found here, and a look behind the scenes of CONNECT 2024: SAP Partner Summit can be found here.