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SPOTLIGHT: Anniversary

We love anniversaries. Few other events combine corporate DNA, history, future and an extremely positive atmosphere. And few other events offer such a wide range of possibilities as anniversaries do. Potential that would be easy to tap into, but in our experience is not always fully exploited.

For us, anniversaries are a powerful example of the transformative power of events.
A well-executed anniversary event can conjure up magical moments that open up new perspectives and become the starting point for lasting change.

This is one reason why we have decided to devote a little more attention to this topic and give it its own page. Here you can find out how we view anniversaries, how we think about them, what we consider to be advisable and how we approach giving this special occasion the appropriate setting.

Anniversaries and their significance

An anniversary is more than just a date – whether it's 5, 10, 44, 55 or 150 years, it offers a valuable moment full of opportunities. Anniversaries go beyond mere celebration and offer the opportunity to honour the past, celebrate the present and actively shape the future.

They are an ideal platform for telling stories, expressing gratitude and communicating corporate values. They also offer a strategic opportunity to communicate brand values, strengthen brand image and position yourself as a sustainable company.

One thing applies to everyone equally: it all comes down to the individual narrative! Anniversaries therefore not only carry a lot of emotional value, but also offer strategic opportunities. You can read about what these are in our magazine article, in which we have summarised even more about the role and value of anniversaries.

Anniversaries and their potential

What potential lies in organising an anniversary celebration? More than you might initially think!

Sustainable content for communication and marketing

Increased public awareness, for example in recruitment, politics, society

Strengthening emotional ties and appreciation among employees

Good moment for a strategic glance over your shoulder

Option to adjust positioning and communicate externally

Links between internal and external messages

Insight into our anniversary references

Our references range from company anniversaries to projects for cities and institutions. The design of an anniversary concept can go far beyond traditional communication measures: from theatre productions in public spaces, sustainability campaigns and innovative communication measures to the creation of logos or slogans and strategic integration into existing measures. Every anniversary is as individual as you are!

 

Here are a few examples:

  • For STIHL's 50th anniversary in Dieburg, we organised an unforgettable celebration under the multi-layered motto ‘Growing together’. A tent city on the company premises focused on the sense of community and offered guests an authentic wow experience. Read more about the project here!

    Abendliche Jubiläumsfeier mit festlich gekleideten Gästen an einer langen, dekorierten Tafel. Im Zentrum steht ein beleuchtetes Schild mit der Aufschrift „50“. Personen begrüßen sich per Handschlag, die Stimmung ist feierlich und lebhaft.
    Männer in festlicher Kleidung heben bei einer Veranstaltung silberne Ballons mit der Zahl „10“ in die Höhe. Die Feier findet in einem festlich beleuchteten Saal mit vielen sitzenden Gästen statt. Im Hintergrund feiern weitere Personen.

  • The anniversary of Heidelberg Instruments shows that it doesn't always have to be about big numbers. Proud of its 40-year history, this number played a decisive role in the key visual and complemented the existing logo. Read more about the project here!

    Menschen stehen bei sonnigem Wetter in einer Schlange vor einem weißen Pavillon mit dem Logo „Heidelberg Instruments“ und der Zahl „40“ auf einem Banner. Die Veranstaltung findet im Freien vor einem farbenfrohen Gebäude statt.
    Große Gruppe von Menschen steht in einer Halle vor einer farbenfrohen Wand mit zwei großformatigen Wandgemälden – eines zeigt ein stilisiertes Frauenporträt mit floralen Elementen. Eine Person spricht auf einer kleinen Bühne.
  • Heidelberg Materials' 150th anniversary not only honoured the company's history, but also emphasised its close connection to Heidelberg with newly created meeting points in the city. Trees and benches now create space for exchange, so that Heidelberg Materials' anniversary was carried from the company to the entire city. Read more about the project here!
    Eine fröhliche Gruppe von zehn jungen Erwachsenen posiert vor einem grünen Hintergrund mit großen weißen Zahlen „150“, die auf das Jubiläum hinweisen. Zwei Personen am Bildrand fotografieren die Szene.
    Großes Get-together bei einer Jubiläumsfeier von Heidelberg Materials mit zahlreichen Gästen in Businesskleidung in einem modernen, lichtdurchfluteten Gebäude. Auf den digitalen Bildschirmen ist das Key Visual der Veranstaltung zu sehen.
  • We developed the MONNEM BIKE brand for the 200th anniversary of the bicycle in Mannheim, which raised global awareness of the history of cycling with a regional connection and at the same time created a local cycling community. Read more about the project here!
    Nächtliche Lichtshow auf der Fassade eines historischen Gebäudes, auf das ein leuchtendes Fahrrad und animierte Lichtmuster projiziert werden. Viele Zuschauer*innen stehen im dunklen Außenbereich und filmen das Spektakel mit ihren Smartphones.
    Zwei lächelnde Radreisende mit traditionellen roten Hüten halten ein Schild mit der Aufschrift „Monnem Bike – Wo alles begann – On Tour“. Vor ihnen stehen bepackte Fahrräder, im Hintergrund ist die Blaue Moschee in Istanbul in einem Park zu sehen.

 

We also had the privilege of assisting the following customers and companies with their anniversary celebrations:

 

250 years of Heidelberg Brewery // 125 years of Frankfurt Central Station // 100 years of Leipzig Central Station // 100 years of Lupus Famila // 100 years of GKM Neckarau // 90 years of Berlin S-Bahn // 75 years of Südzucker // 40 years of Sander Umformtechnik // 30 years of Cronimet // 25 years of Eternit // various anniversaries of the city of Karlsruhe // ...

What’s in for you mit ottomisu

In our more than 30 years of market experience, we have successfully implemented well over 2,000 projects – including numerous anniversaries, of course.

  • With us, you have a well-coordinated team at your side that is passionate, professional and creative, and committed to making your project a success with a strong focus on goals and solutions.
  • Our networked thinking and actions both within and outside our portfolio lead to faster and more targeted implementation and guarantee qualified advice and a high degree of planning reliability.
  • Our holistic approach considers your project not as an isolated measure, but in its overall context, thus ensuring that the project has the greatest possible impact.
  • As a full-service agency with a strong and proven network, we ensure that every cog meshes perfectly and that time-consuming and costly coordination is kept to a minimum.
  • As a certified sustainability company in accordance with ISO 14001, we implement your event in a resource-efficient manner across all trades.

 

Curious?

We enjoy writing about anniversaries, but we would prefer to discuss your anniversary and the associated opportunities with you directly. Stefanie Dieterich looks forward to speaking with you.

 

stefanie.dieterich@ottomisu.com